ATLANTA — Younger Americans are increasingly spending their money on fitness instead of nightlife.
Bloomberg’s Courtney Donahoe reports gym-related spending among Gen Z and Millennials is rising while alcohol consumption continues to decline, according to data from Bank of America.
Research from market intelligence firm Mintel found that 30% of Gen Z consumers are spending more on gym memberships and fitness classes than they were a year ago.
Gyms are increasingly becoming social gathering spaces for younger consumers by offering structure and a sense of community.
