The first group of tickets for the highly anticipated North American dates of Beyoncé's world tour are going on sale Monday, with Ticketmaster still facing intense scrutiny.
“It is seen as the first major test for Ticketmaster since the company’s system was overwhelmed by demand for Taylor Swift tickets late last year,” BBC News reporter Chloe Kim writes. “Ticketmaster apologized to Swift and her fans last month.”
On Monday, the entertainment company posted several times to its varied social media accounts in anticipation of the ticket pre-sale.
SCHEDULE REMINDER: BeyHive Group A Verified Fan Presale is TODAY.
— Ticketmaster (@Ticketmaster) February 6, 2023
Fans with a unique access code can start joining the queue 10 minutes prior to events going on sale. Start times vary by city, so check your email/text for details.
BeyHive Group A Verified Fan Presale starts today. You can join the queue 10 minutes prior to events going on sale with your unique access code. The code is tied to your account, so remember to sign in before joining.
— Ticketmaster (@Ticketmaster) February 6, 2023
If you're on the waitlist for the BeyHive Verified Fan Presale for Group A, here's some additional information on what that could mean: pic.twitter.com/xMnIRG4o2i
— Ticketmaster (@Ticketmaster) February 6, 2023
We're looking forward to today’s onsale. Between huge demand and a high profile focus, scalpers will likely unleash a record level of bot attacks. We have increased our defenses and will keep fans updated in real time. Learn more about how we're preparing: https://t.co/Firx8h8MVK
— Ticketmaster (@Ticketmaster) February 6, 2023
Ticketmaster reportedly confirmed it has changed its process for the U.S. leg of the tour, which kicks off in July.
In the lead up to the pre-sale on Monday, fans were asked to register for Ticketmaster’s Verified Fan process. “The deadline to register was Sunday, and those that managed to do so ahead of time will be entered into a ‘lottery-style process’ if demand outstrips the number of available tickets,” Kim explains.
The company added that some who registered will be placed on a waiting list.
>> Read more from BBC News here.
This marks the star’s first solo tour since 2016. Beyoncé won a record-breaking 32nd Grammy Award on Sunday.
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